DuckDuckGo is an internet search engine that emphasizes protecting searchers' privacy and avoiding the filter bubble of personalized search results. DuckDuckGo distinguishes itself from other search engines by not profiling its users and by showing all users the same search results for a given search term.DuckDuckGo hit a milestone in January 2021 when it reached 100 million searches per day for the first time.Why We Should Care About DuckDuckGo?My research into DuckDuckGo started in 2018 and at that time, data privacy concerns were already on the rise.With antitrust claims against some of the giants including Facebook, Amazon, Apple, and Google,
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If you’re unfamiliar with DuckDuckGo, we are an Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. We operate a search engine alternative to Google at https://duckduckgo.com, and offer additional apps and extensions to protect you from Google, Facebook and other trackers, no matter where you go on the Internet.DuckDuckGo search is completely anonymous, in line with our strict privacy policy. Each time you search on DuckDuckGo, you have a blank search history, as if you’ve never been there before.We simply don’t store anything that can tie searches to you personally.
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