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社交媒體當中以Facebook及Instagram最為知名，單是Instagram的每月活躍用戶(Monthly active users, MAU) 已經達10億，而每日活躍用戶（Daily Active Users,  DAU）亦有5億，反映現代人的生活已經完全離不開它們，Instagram集娛樂、社交、購物、營商於一身，成為了商家們的「必爭之地」。根據市場統計數據公司Statista的資料，截至2021年7月，全球最受歡迎(按活躍用戶數量排名)的社交網絡依次是Facebook、Youtube、Whatsapp、Instagram(見下圖)，當中Instagram的活躍用戶達到13.8億，相對只有約4億的Twitter高出3倍！Credit:StatistaInstagram的影響力已超過不少社交媒體，商家如果錯過了Instagram行銷，那真的會錯失良機了，不過Instagram內早已有五花八門的網店，要怎樣才能鶴立雞群、突圍而出呢？如果有心想做好Instagram網店的店主，不妨認真看看以下介紹的12項功能，令你的Instagram行銷技巧更進一步！1. 購物功能一邊在Instagram看最新動態帖文，一邊被各色各樣的商品吸引已經平常不過，每月Instagram購物帖子的點擊人次有1.3 億人，顯示了強烈的購物需求！對於企業而言，發佈帖文的同時如果可以標籤商品，就能輕鬆地加強銷售的效果。無論是在主頁上或是帖子上，都可以顯示出「瀏覽商店」功能，來吸引你的追蹤者下單吧😈😈。Credit: Mr n Mrs Moon Instagram先逐個Step教你開設購物功能既然購物功能有機會帶來額外的營業額，何樂而不為呢？以下先來教大家開設購物功能！六大步驟步驟 1：確認資格要符合設定 Instagram 購物功能的資格，您的商家必須是位於支援此功能的市場、擁有符合資格的商品、遵守 Instagram的《商家協議》和《商務政策》、擁有銷售商品的網站網域。步驟 2：轉換為商業帳戶在Instagram設定中，按「帳戶」拉到最底就有「切換為專業帳戶」，再選擇商家便可新增商家相關資訊，例如營業時間、商家地址、聯絡電話以及網站連結。步驟 3：連結您的 Facebook 專頁前往您商家的 Instagram 商業檔案選擇「編輯商業檔案」，在「公開顯示的商家資訊」下，選擇「專頁」。從你的

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