Swarup Das

In anticipation of a shift in consumer behaviour following the coronavirus disease (Covid-19), offline retail is emerging as the new battleground for e-commerce giants such as Amazon, Flipkart, and trade associations, which are stepping up their efforts to court small businesses in an effort to lure them to sell their stuff online. Furthermore, the traditional Kirana stores, which can be found in every nook and cranny of the neighbourhood, serve as the backbone of Indian retail, contributing for around 88 percent of the country's entire retail sector. “India has a total of 12 million Kirana stores, which equates to approximately 10 stores per 1,000 Indians,” according to the research. Apart from

Because of the lockdown, India's 1.3 billion residents today are mostly reliant on Kirana stores for their daily necessities, including food, beverages, personal care products, and home items. In terms of unexpected shifts in consumer behaviour trends and how a new-found humble relationship has emerged between local Kirana stores and indeed the customers who live in the neighbourhood, a new normal is emerging. As a result, many customers regard them as the most important source of help during the whole unusual crisis. While the lockdown has affected how Kirana stores function, it has also radically transformed the way these Local Stores used to operate before the COVID-19. Both the

India has vibrant cultures and traditions. The locals are known for their kindly attitudes and cheerful faces. It is due to the fact that the typical Indian cultivates numerous relationships on personal, professional, and other social levels. All successful business models have one important common component: they need to have a strong customer loyalty in order to succeed. One such example with possibly the highest success rate of any other business model is the Indian Kirana shops. Kirana is preferred by virtually every Indian as a go-to place to purchase all their regular consumables. The most astounding reality is that the majority of Kirana stores are still run on the traditional paper billing