Aaryan Rana (3)
I am an experienced digital marketing analyst with a passion for data-driven insights, optimizing campaigns, and driving business growth with 3years exp.
India has vibrant
cultures and traditions. The locals are known for their kindly attitudes and
cheerful faces. It is due to the fact that the typical Indian cultivates
numerous relationships on personal, professional, and other social levels. All
successful business models have one important common component: they need to
have a strong customer loyalty in order to succeed.
One such example
with possibly the highest success rate of any other business model is the
Indian Kirana shops. Kirana is
preferred by virtually every Indian as a go-to place to purchase all their
regular consumables.
The most astounding reality is that the majority of Kirana stores are still run on the traditional paper billing and standard bookkeeping system. This is true despite the fact that every other sector is undergoing rapid digitization. However, this small retail segment has only semi-digitized and is poorly organised, as far as it goes.
Orderhood's
vision is to assist customers in developing relationships with the local merchants
and service providers they have relied on for years. With ease, you can find
them in an internet directory, buy from them, or use their services. You can
pay directly to them, and they will deliver the item to you. It replaces phone
calls, WhatsApp chats, and various other apps with a unified smartphone
application.
Sometimes, the
Orderhood.in receives this question: "Why do they need a digital system at
all if they already have a really good system?" As a result, we've
put a list of the most compelling reasons to digitise the kirana shops:
The Kirana shops began using WhatsApp and
other chat applications to accept orders as a means of staying afloat in the
market. Much of the instances under which they cannot be used often result from
the structure of the systems being unsuited for order management.
The goal of the
Orderhood platform is to serve customers better by providing a comprehensive
application platform for these shops. From the customer's perspective, using
one Orderhood app lets users discover all nearby businesses and places to order
something, and administers every order from the same app.
Orderhood is
quite possibly the first application of its kind. As a customer, you do not pay
orderhood in any manner; instead, you pay directly to your local shops using
your chosen payment form – mobile payment, net banking, or even cash. You have
the same level of convenience as you did when you used to shop in your
neighbourhood. Orderhood is not an e-commerce business, and they do not process
orders or provide services. Kirana shops
provide you with your services because you have trusted them to do so.
Orderhood is a
one-of-a-kind initiative that connects you, the consumer, and your
neighbourhood businesses through a mobile app.
Orderhood is an
Internet initiative that enables any user to order products and request
services from his or her local shops.
With Orderhood, anyone can put an order or request for any local business that
is already on the internet and be certain that they will be filled. Orderhood
services are currently limited to pharmacies with an integrated catalogue of
medicines and non-medicine products.
Orderhood would
soon extend into all segments of everyday commerce, including restaurants,
groceries, and produce, as well as individual services such as medical
consultation, furniture, plumbing, and carpentry.
â—Â Â Â Â
How
Orderhood helps Kirana shops to connect with end consumers?
In the past,
Kirana stores have usually depended on the goodwill of the proprietors and on
the customer base of clientele. Yet with the rapid urbanisation of population
and proliferation of small rural grocery stores, the amount of consumers buying
kirana from these outlets has also increased.
Our application
(Orderhood) works perfectly as the best smartphone UI for connecting the dots
with local consumers and an ERP/Billing system that you work on for smooth
business operations.
Neighbourhood
customers will be able to browse and order all of the latest products and
medicine that is already on the market. The orderhood application includes a
workflow for managing the lifecycle of an order, as well as built-in chat and a
method for exchanging documents such as prescriptions, bills, and text messages.
Orderhood is
based on the idea that customers buy from the local shops, because they already
know what they offer. Kirana shop owners
know their customer base and their demands, which are quite different from one
another.
When
communicating on a purely ad hoc basis, messaging applications such as WhatsApp
or Facebook Messenger are acceptable. However, these aren't appropriate for
managing orders.
Orderhood not
only has a built-in Order life cycle management solution, such as 1mg, but it
also has a built-in Order life cycle management solution. -Pharmeasy-Netmeds
for pharmaceuticals; in the near future, they’ll add a Zomato-Swiggy-like
interface for restaurants.
Be it existing
customers or new, everyone is affectionate with gifts and appreciation.
Orderhood, the most prominent neighbourhood platform, gives the opportunity to
local shops to go online and help their customer base through timely delivery
of consumables and also be able to take feedback and mitigate grievances in a
more sophisticated manner.
Conclusion
The challenges
faced by organised retail and e-commerce giants will no longer affect the
traditional Kirana shops. Since many
of the Kirana store owners have
already gotten on board with the new concept, they have found the flow of their
business smoother, more efficient, and beneficial.
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