In the world of digital marketing, there are two ways that you can create or bring your page to get top search to the visitors. Those two such ways are SEO and PPC. Before coming to the conclusion of which is best, you need to be aware of the advantage and disadvantages of both SEO and PPC so that you can choose which is right for your business.

 

SEO (SEARCH ENGINE OPTIMIZATION)

 

         SEO is a process to optimize your website content to get natural or organic results from the user search query. It is a set of methods for increasing the ranking position of search engines.

 

 

 

When you should go for Search Engine Optimization

1.CREDIBILITY

When your search results tops google page within a rank of  5, It develops trust around your users and they are more likely to visit you in the search rather than those who are ranking below you.

2. ROI

Every business needs as much as returns on small investments. SEO is much profit comparing to PPC, because you do not have to bid or pay for each keyword that needs to rank for (unlike PPC).SEO helps to optimize your website while keeping all the relevant algorithms and rules in mind.

3. COST

It is different from other digital techniques, SEO is exceptionally cost-effective, can increase brand awareness, and park us the relevant visitors.

 

4. RELIABILITY

The great thing about SEO is if your website is correctly optimized according to search engine guidelines, your ranking is maintained for a long time even if you stop using it, unlike paid marketing.

 

ADVANTAGES OF ORGANIC SEO:

 

· Organic SEO is very cost-effective when compared to a PPC campaign.

· SEO runs in the long term. Even though the PPC campaign is turned off the properly optimized website can keep a high position in the search results.

· SEO builds trust and credibility. It increases your credibility to an audience that is looking for your service

· SEO provides better cost-per-click because there is no charge for each click.

 

DISADVANTAGE OF SEO:

 

· SEO is a time-consuming process to show the results.

· SEO is an ongoing process and time-consuming.

· SEO is a demand for unique and reliable content, you should take authority on the subject if you need people to read, share, and link to your website.

 

 

 

 

 

 

 

 

 

 

 

PPC (PAY PER CLICK)

 

         PPC simply means to buy visits to your site. Advertisers pay a fee whenever a user clicks on an ad that is placed on the top of organic search results. It is the opposite of SEO.  

 

When you should go for PPC?

1. IMMEDIATE VISIBILITY

PPC provides immediate visibility. To rank for a term might take some time; however, PPC can boost your visibility faster.

2. PLAN TARGETING

You can target your ads to a specific audience according to their demographics, geographic location, device type, etc.

3. BRAND PRESENCE

Because your ad displays on the top, spending on Google ads can help you to increase your brand awareness and visibility

4. COSTLY

It is more costlier than SEO because you have to pay for each click, and the keyword you want to target. However, it's worth noting that, when compared to SEO, the visibility you'll gain will be far faster.

ADVANTAGES OF PPC:

 

· PPC gives enhances visibility. Because Google makes the paid ads above the organic results.

· With PPC it is possible to target potential customers by using the right keywords, brands, language, demographics, location, device, and more.

· PPC is accountable, once you set the target and estimate the budget idea of how many leads you are getting in return.

· You need not worry about the search engine algorithm while we are using PPC. Because you are bidding on a top spot and your organic rank isn’t going to matter. 

· PPC is fast and gives certain results in the form of clicks, traffic, and conversion.

 

DISADVANTAGES OF PPC:

 

· PPC needs continuous investment, when we stop putting money in the paid ads, they naturally stop. So, everything stops working.

· Most people don’t trust paid ads.

· It is time-consuming to bid on the research and select effective keywords

 

 

WHICH IS BETTER- SEO OR PPC

         As both strategies offer many benefits, it is always better to combine both and use full of their potential to increase the result.

To conclude, 

· SEO will help you to achieve long-term marketing goals.

· PPC will help you to achieve your immediate short-term goals.

SEO and PPC both are part of search engine marketing machinery, which means that you can choose to market your brand or business online either by paying google or organically earning your spot on its SERP

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