After fixing a few fundamental website issues that might be hindering the rankings, your client got a massive boost in organic traffic. Now with the results, they want to scale up and get SEO services to ensure consistent growth.

However, here is the problem you don't have the expertise to tackle full-fledged SEO and as a startup, it is hard to afford a dedicated team of professional SEO experts. For a client who is willing to go beyond their budget, the last thing you would want to do is deliver poor quality services that can hurt your business knowing that the current expertise is not enough to fulfill the requirement.

You might think of scrambling a few resources and try to make things happen. But with fewer resources and limited knowledge, you will soon discover that to chase the dream of bigger revenue you need just more than a few resources. If you have a similar story you don't need to say no and lose a client here.

Thankfully, you can get in touch with a trusted white label SEO reseller to turn around the fate of your SEO agency! That being said, you need to know how they work, and choosing the right one for your agency is crucial to making the partnership work.

Below we have compiled a quick guide to help you with your doubts before you partner with a white label SEO company.

 

Who are White Label SEO Resellers?

SEO resellers are simply agencies that offer white label SEO services to their clients, typically to other agencies and small businesses that don't have the bandwidth to offer the service.

 

In the process of this transition, where agencies use their services, your SEO reseller will use their in-house expertise to help do SEO activities and provide them with guaranteed custom solutions for each of your clients. Note that, not all agencies offering SEO services can position themselves as resellers because the fulfillment requires a large team with all the experts well-versed in what they do the best.

 

For instance, if you are planning to outsource backlink building for your clients your SEO reseller partner will provide you with a dashboard and reporting based on the client's preference. This will include the list of sites, the link to content, and the metrics of the approved domains.

 

Any leading and reliable SEO reseller will have a full proof process to ensure that the delivery is on time, considering all the quality standards. In cases, when you have multiple clients to look after they will create a separate dashboard to keep track of, and the same can be shared with your clients by rebranding.

 

All in all, by partnering with an SEO reseller, you are transferring the SEO transactional activities to a team that is best capable of delivering, taking over the SEO requirements of your clients.

 

When You Should Consider White Label SEO Services?

1. Increased Revenue: Hiring and training a new team from scratch is going to cost you a great deal of money. That's where you can make smart decisions where you can use the expertise of SEO resellers to serve your client base at a fraction of the cost of hiring one.
2. Limited resources: To invest in marketing channels that offer long-term benefits, you will need the best fit that is resources who know all the ins and outs of SEO. All that said, you also need time planning because the search engine needs to find you. By collaborating with an SEO reseller, you will not only able to serve the already established clients but also increase your clientele.
3. Focus on core competencies: SEO may not be your core competency and hiring a dedicated resource for specific skills might not be a viable option. With the right partnership, you can focus on what you do the best and get done the rest in the background.

Principles for Choosing Your White Label SEO Reseller

1. Offering scalability, solutions that can grow with you: Based on your client's accounts and budget restraints, you will need a company with the ability to scale up and down. For instance, when a client feels they are having results they may need you to scale at a moment's notice. So, your reseller should not have any issues providing expanded services.
2. On-time SEO reports: Clients who want SEO services should know what's happening each step of the way, although it is a long-term process. Your provider should offer you with regular reports with in-depth analytics.
3. Reputation and experience: A company that gets results leaves a trail of happy clients and you would want to work with an agency that has been in business for a long time.