When it comes to running a business, you want to be sure that every investment you make pays off. However, with the online area constantly evolving and a variety of factors impacting your website's capacity to rank effectively, there are a few things to keep in mind. 

If you're a webmaster who's noticed a significant reduction in Google rankings, your site may be experiencing SEO troubles. The best part is that you're probably dealing with a common issue that can be solved with an efficient methodology.  To assist you, we will provide you with information on some of these SEO difficulties and how to address them.

Keyword Cannibalization

When many web pages from the same owner compete for the same keyword on search engine result pages, this is known as keyword cannibalization (SERPs).

We now have two types of content that address the same keyword and address the same pain points for your audience. This is a problem since Google will try to recognize both pages while crawling and indexing your site. The issue is that it will be unable to determine which is more significant.

Optimize your pages so that they don't compete with one another to fix this problem. You can accomplish this by doing at least one of the following:

• Make your titles and descriptions unique by going over them again.

• If two blog entries have similar content, combine them into one or make them focus on distinct keywords.

• Make sure the anchor text of your internal links is correct. Ensure that the anchor texts adhere to the finest internal linking guidelines. Two different anchor texts on your website should point to two different web pages.

• Examine your backlinks. External links follow the same rules as internal links.

Sluggish Page Loading

Another concern that many people have when executing an SEO plan is the speed with which your website's pages load. This is a typical problem for both large and small firms, and it can be caused by a variety of factors. Using a top SEO company in Dubai like Zapio technology will help you do this in record time with very few complications as a result, whether it's the size of the photos on your site or the overall navigation of the site.

Backlinks that aren't relevant

In addition to finding a poor mobile experience, you must also ensure that you are fighting irrelevant backlinks. Backlinks from sites that aren't related to the topic can harm your site and perhaps cause your business to suffer over time. Taking the time to fix these problems and assure that other backlinks are relevant will help in the long run, and will even help you improve your Google ranking position over time, allowing you to benefit from more organic traffic to your website. This can be done with the help of a digital marketing agency or an in-house specialist, helping you to boost your ranking and clean up your backlinks.

Weak Mobile Experience

When it comes to running a website, you may face a variety of obstacles over the course of your career. One of the most significant issues you may encounter is a poor mobile experience. Many people have discovered that their website is malfunctioning when mobile-first indexing was implemented. Your website will suffer as a result of a poor mobile experience, which will result in a lower ranking and a higher bounce rate. As a result, taking the time to update your site's mobile version will increase your site's overall ranking position.

Conclusion

If you own a website, you've definitely spent time and money on content marketing and SEO. Many websites, however, have basic SEO flaws that have a severe impact on search rankings. Addressing these issues can result in a significant increase in traffic.

We at Zapio Technology, provide the best SEO services in Dubai. 

For more information contact us at [email protected] or phone us at +971 527081010