Many insurers believe that smartphone telematics is relevant only
when driving metrics can be used as rating factors in UBI products.
While better loss ratios from UBI are a compelling benefit of smartphone
telematics, there are other equally compelling competitive advantages
that should not be ignored. Often these benefits alone generate enough
ROI to justify telematics.
Most personal auto policyholders understand that driving is one
of the most dangerous threats to their and their family’s health. They
truly want to drive safely. Policyholders appreciate when insurers offer
a driver safety analysis tool that identifies their high-risk driving
habits. This alignment of interests builds loyalty leading to higher
renewal rates.
Information is power, and telematics data that is analyzed for
safety risk can tell insurers the who, what, when, and why of risk.
Insurer Analytics Portals identify driver risk profiles so that insurers
can take action to proactively reduce losses. Even mitigating a small
percentage of losses can have a substantial effect on profitability.
Insurer Analytics Portals can also manage notifications or safety
campaigns to maximize the ROI of telematics investments. Best of all,
when the insurer decides to move forward with UBI, they will have
sufficient risk data on their own book to quickly launch innovative new
products.
Mobile apps that use the tremendous sensor and computing power of
smartphones can “change the game†of customer engagement. For example,
mobile app notifications that provide value-added communications to
policyholders, such as safety tips and other risk reduction practices.
The ability to collect photos, video witness testimony, scan police
reports, at the scene of claims. Request roadside assistance with
vehicle information and needed-service details with a few taps on the
phone. Streamline quotes, claims, and endorsements in unified digital
channels.
Mobile telematics is much more than just UBI. Those insurers who
invest now will realize immediate and long-term advantages over those
insurers who wait for UBI products.
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