Many eCommerce businesses have recognized the importance of making an impression on today's Millennial and Generation Z buyers. Most successful businesses understand that to attract this consumer group they should offer exciting and revolutionary technology, such as AR and VR for eCommerce. A virtual shopping website or store grabs the attention of this consumer group by providing them a seamless shopping experience. So, what exactly are AR and VR, and how will these revolutionize the future of e-commerce? Let's find out.

Understanding AR and VR

Augmented reality (AR) is a versatile, simple-to-implement technology that uses a real-world environment along with generated perceptual information across modalities like auditory, visual, olfactory, and somatosensory.

On the other hand, Virtual Reality (VR) is a computer-generated environment featuring realistic-looking images and objects that immerse the viewer in their surroundings. You can experience this environment by using a virtual reality headset or helmet.

The Value of VR in eCommerce

When it comes to VR in eCommerce, it is a boon for e-commerce businesses, including clothing and furniture businesses. How? Let's look at them.

●      Try before you buy

Today, people like to try the products before buying them. They don't prefer wasting their time and money. AR augments physical objects with digital content, allowing customers to view products in real-time. For example, if you want to buy a new sofa and want to know how it might look in their apartment in real-time, you can try it virtually first. It reduces the risk of purchasing something that doesn't fit. The ability to "test before you buy" in a virtual shopping store makes buying a furniture piece easier. Customers may virtually check out furniture without fear of making a terrible decision, which takes a significant weight off their shoulders before making a large purchase.

●      Personalization

Besides, personalization is another aspect that can help buyers to make a buying decision. For example, before purchasing any piece of furniture, users can visualize and customize its size, color, and positioning. This helps users to understand which furniture piece fits into their room. Also, it helps furniture companies help reduce clients' anxiety while shopping for furniture.

●      In-store Engagement

While in-store, almost 80% of customers use their mobile phones to check product information, reviews, and prices. Through digital imagery, companies can use AR to communicate information, tips, tactics, and how-tos across the business. AR is particularly useful for in-store navigation and loyalty benefits, which customers can save in their wallets and redeem whenever they want, are particularly useful.

AR-VR- The Future of eCommerce

Today, many e-commerce businesses, especially furniture store owners, are giving preference to live video shopping. People see the products from a 360-degree angle, checkout its specification, and then make a buying decision. Of course, it won't be possible without AR and VR technology.

AR allows retailers to provide in-store navigation. Customers may want to enter a store quickly and purchase a product. If they can't find an item quickly, they may leave your store and buy it from your competitor. Customers can use AR to navigate your store and find the products they want to buy right away.

In some ways, virtual reality technology can mimic the real-world experience. Customers can look at the product from every angle, better understand its scale and proportions, and rely less on product descriptions in cases of language barriers with 360-degree product views.

Finally, both AR and VR technologies have the potential to increase online shoppers' confidence in their purchases, increasing conversion rates, and decreasing returns.

Wrapping up

If you want to reap the benefits of both augmented and virtual reality in your e-commerce store, ShopConnect can help. We provide VR and AR for eCommerce solutions that can increase customer trust. It enables them to place customized products in their environment in real-time. Visit this page for more information.