One of your top priorities is to write attractive and compelling content for your site. you might be a bit unsure of what you should and should not be writing. Successful website content appeals to both your internet viewers and search engines, but catering to both can be intimidating.

Don't Panic, Here are the 5 Golden Principles you should follow which will definitely enhance your website content.

1. Follow the inverted Pyramid Model.

Web readers have short attention spans. Structure your content like an upside-down pyramid or cone. The most important messages go at the top of the page. Then, gradually drill down to the more specific, supporting information.

2. Write simple and clear.

People usually spend more time on websites with short forms of content. Don't make it complicated for the people. Always write content that even a 5-year-old can read. By remembering this point, you can easily avoid writing complex content.

Once you have written the content, Make sure you review it twice the time. There are tools out there in the market which you can use to find grammar errors in your writing and also you can find out the readability of your content.

3. Proper Usage of Images.

Even if you write attractive content, Nothing can be equal to the power of multimedia. Research shows that most of the human brain is visual, and people process visual information many times faster than text. An easy-to-read chart or graph can also do a better job of explaining a complex topic than text alone. 

4. Know the goal of each Page.

Before you start writing content for your website, You should figure out how many pages should be there on your website. You should also know the goal of each page to easily find out the suitable content for your website. Always makes sure your content, Paragraph and Headlines are well organized and easy to stand out from your body content. Use bullet points, numbered lists, headers, etc. These will help break up the text and make it look more interesting and readable.

5. Use Call-to-Action (CTA)

A CTA is an inviting button, link, image, or some other sort of graphic that encourages a site visitor to become a participant or customer. If you write great content but don’t have a call-to-action, your content will be far less effective at converting visitors to consumers. Keep these calls-to-action succinct, and start them with action verbs like “Download,” “Share,” “Join,” “Sign Up,” “Learn More” or “Watch.” And of course, make sure to include a link that actually allows readers to fulfill the action you’re asking them to take.

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