Youtube is the biggest platform for video marketing. Over the past decade, it has grown to be a powerful marketing channel for businesses worldwide. Viewership on Youtube increased significantly, with a 39% increase alone in the year 2019. 

The psychological reason for its popularity is the ease of content absorption. Video content is the easiest way of conveying an idea to the audience. People spend hours on Youtube and still crave more. It is a golden opportunity for businesses to leverage the power of video marketing and connect to their target audience on Youtube.

However, Youtube has evolved a lot since its inception in 2005. The way people search for their preferred content has changed. One of the biggest changes is the consumer shift towards voice search. People now use voice search to find content on Youtube. Getting the best YouTube Marketing Services in India is really important, you can get the help.

Organizations must understand the shift in consumer preference and begin optimizing their videos for voice search on Youtube. Here are some tips you should implement to serve this purpose and increase your video visibility on Youtube. 

1. Metadata:- 

Metadata is the textual content that helps search engines understand the context of a piece of content. The concept of metadata was introduced by Google, where its algorithms use it to estimate content relevance and refer it to specific keywords. Since Google own Youtube, it essentially uses the same concept. 

In youtube, metadata is the text in the title and the description box of a video. When someone enters a keyword or a query, Youtube algorithms crawl its video database, reading the video title and descriptions to determine the best result. Use the following tips to help Youtube crawler better understand the context of your video.

• Add keywords in the metadata:- 

A focused keyphrase is how Youtube algorithms estimate your content relevance. Make sure to frame your video file name and title around the focused key phrase. It will help Youtube algorithms better understand your content and connect it with your target audience.

• Optimize your videos for long-tail keyphrases:- 

Voice search queries are usually long-tail keyphrases. Research suggests that voice search queries tend to be longer, contain more keywords, and are typically in the form of a question. Voice search users speak freely and are most likely to use long-tail keywords. It means that voice queries include all types of WH words, such as who, what, where, when, etc. 

While optimizing for voice search on Youtube, frame video titles that are most likely to match the spoken phrases. 

• Focus on tagging:- 

Tags are one of the essential ranking factors on Youtube. According to a Backlinks study, Youtube videos with a keyword in their tag saw a slight increase in rankings. Your first tag should be the exact key phrase you want to rank for. 

• Optimize your video description:- 

Well-optimized video descriptions can significantly impact your video rankings. You must aim to convey valuable information about the video context to help your target audience better understand its whereabouts. 

2. Focus on increasing user engagement:- 

User engagement is one of the primary ranking factors for both textual and voice queries. Furthermore, engagement signals from Youtube influence Google rankings. It means that videos with higher engagement rates have higher rankings on Google. 

Follow these tips to better engage your Youtube audience. 

• Use a compelling thumbnail image:- 

The thumbnail of your Youtube video is the first thing that intrigues consumers about its content. 90% of the high-performing video comes from a channel with a custom thumbnail. You must strategically use your video thumbnail to increase your video engagement. 

• Focus on your content quality:- 

This concept is too basic to need an explanation. Users prefer high-quality content over a transition video of vague images. Your video must add quality to user interaction. Focus on creating unique content to rank for Youtube search queries. 

Conclusion:- 

Voice search is the latest trend affecting Youtube rankings. Businesses need to understand its essentiality and optimize their Youtube videos accordingly. It is essential for your content and metadata must match with users' search queries to rank for focused keywords. Follow the tips shared in the article to outshine your competitors and rank for Youtube search queries.