Social Media Marketing (SMM) and SEO have a lot in common. Both are strategies that are designed to promote websites, blogs, and online businesses in the most effective ways. However, SMM strategies tend to evolve and take on new forms as business owners and/or site owners implement new online marketing strategies and programs, or as social media outlets themselves expand and gain more interactivity and popularity. This article discusses the basic differences between SEO and SMM and how each can help your business.

Search Engine Optimization (SEO)

Search engine optimization (also known as SEO) involves optimizing your website and blog so that it will show up well in Google, Yahoo, and MSN search results for specific key phrases. Social media optimization: Social media optimization is about building long-term relationships and brand awareness by participating with your audience on online platforms such as Facebook, Twitter, LinkedIn, or Instagram. SEO is all about improving your website's rankings in search results. The only way to do this effectively is to engage with your users, share useful information with them, provide them with solutions, respond to their queries and recommendations, and keep your content relevant to what your users are searching for. In short, SEO focuses on increasing your rankings, while SMM works to improve your brand and influence by sharing and engaging with social media users on a more personal level.

SEO and SMM

SEO strategies have evolved over the years to include elements of both SEO and SMM. Today you will find SEO agencies that focus primarily on SEO and those that focus primarily on SMM. The reason for this is that SEO is relatively easy to implement but difficult to maintain. As such, SEO tends to provide immediate results while SMM takes longer - typically a few months before noticeable rankings begin to appear in search engines.

Create Content

By utilizing SEO techniques, you can build higher rankings, but if you want to see results that last, you need to take the initiative and create content that is more tailored to your target audience. For instance, if you are writing a blog post on how to grow your organic listing size, you would not want to utilize "Monday Tips" techniques and write a blog post on growing your list through "how to get traffic to your site." Those keywords are too broad and will not generate the type of response you need to see real results from SEO efforts. The same holds for social media - by creating and posting relevant and targeted posts to your main blog or using PPC ads to promote your product, you can easily achieve good rankings and then use SEO to help maintain those rankings.

Voice Search Marketing

Another important aspect of effective SEO and SMM strategies is voice search marketing. Voice search allows a business owner to conduct marketing within a small segment of their population, which helps boost their popularity in a highly competitive niche. Voice Search uses an advanced form of natural language processing technology to analyze the voice patterns of the customers who are trying to find what they need and then send that information to a business owner's website.

Social Engagement

Social media is also an element of SEO and SMM that cannot be ignored. By participating in social engagement, a business owner can monitor their audience, see where their traffic is coming from, and learn what strategies are working well and what is not. This allows a business owner to build stronger customer relationships and to engage with their customers on a deeper level. By utilizing analytics and voice search technologies, a business owner can quickly determine which social engagement strategies are working and which are not, which enables them to improve their SEO and SMM strategies for optimal results.

Textoptimizer

Textoptimizer is a great way for a business to understand their SEO and SMM needs and to test new changes to their website. By setting up the taxoptimizer tool a business owner can analyze all of the various types of social media content that is being distributed to their site. They can also determine how well those types of content are performing. If a business owner discovers that their keywords or meta tags are not converting, they can easily modify their site to conform to those standards and get great results. The analytics provided by the text optimizer tool will allow a business owner to determine just how effective their current methods of SEO and SMM are, allowing them to make any changes that may be necessary to optimize their business and its marketing.

Conclusion

Both SEO and SMM are essential for success on the internet and by properly utilizing these tools a business owner can achieve the level of success that they desire. Search Engine Optimization is critical to ranking high in Google, Yahoo, and Bing and therefore must be performed daily to keep current with the changing online world. However, the constant updates of the algorithms used by search engines can make it difficult for a business to keep up with the changes and fluctuations. Through the use of SEO and social engagement, a business owner can greatly improve their web site's rankings and greatly improve the traffic that they are receiving.