Floss Picks Market is valued at USD 558.12 million in 2021 and is estimated to be USD 754.24 million by 2026 by growing at a CAGR of 5.15% during the projected 2022 - 2027. One of the main factors fueling the market's expansion is the increased rate of dental and oral problems in the world today. In addition, there's been a rapid increase in the number of children, teenagers, and adults struggling from excessive plaques and teeth caries due to the increasing consumption of fast food and sweetened snacks and drinks.

The increasing incidence of oral diseases and the rising necessity of dental healthcare products seem to be two significant factors driving the market forward. According to the Forum for Better Oral Health of Europe, with over half of the European population having periodontitis related disease in the year 2018, more than 10% of the people had severe dental disorders, with the prevalence of periodontitis reaching 70-85% of the people with an age range of 60 to 65 years.

Drivers and Restraints:

The overall Floss picks sector is expanding due to the rising consumers' concerns about oral health. Increased awareness about oral healthcare products in emerging economies will benefit the Floss determines market growth during the projected timeframe. While health problems due to floss picks will limit the market's growth at a certain level. However, the innovative products with the functionality will create many opportunities during the forecast period.

Recent Developments:

In October 2020, Oral-B introduced a new program to promote oral health awareness and a USD 1 million committed investment to increase the scope with practical solutions for improved dental health outcomes.

In June 2020, Colgate Palmolive Limited, one of the industry leaders in Dental Care, has introduced Colgate DentistsforMe.in. This first-of-its-kind teledentistry interface enables patients to consult with dental professionals free of cost.

In October 2019, Quip, an electronic toothbrush subscription-based service, had unveiled its second product, named Floss, the floss dispenser. This metallic dispenser costs USD 20, and refilling floss canisters cost USD 5 per canister, and these are regularly delivered every three months.

Floss Picks Market By Product Type:

• Waxed Floss
• Unwaxed Floss
• Other Products

Over the projected timeframe, the waxed dental floss segment is projected to maintain a significant market share. The main factor of this segment's growth is rising in dental health problems. Oral problems are predicted to afflict 3.5 billion individuals worldwide, according to the report by Global Burden of Disease Study, with dental caries being one of the most common diseases. Moreover, the World Health Organization estimates that 2.3 billion individuals worldwide suffer from dental caries of permanent teeth, and over 530 million kids suffer from primary dental caries.

Floss Picks Market By Shape:

• F Shape
• Y Shape

By shape, the F shape floss picks segment holds the highest market share in 2020, but increasing consumers' preference towards Y shaped Floss picks will help to grow with a higher growth rate of the segment during the projected timeframe.  

Floss Picks Market By Distribution Channel:

• Hypermarkets/Supermarkets
• Retail Pharmacy
• Hospital Pharmacy
• Online 
• Other Sales Channels

By distribution channel, the hypermarket or supermarket segment holds the highest market share, around 50% of the overall market. This dominance is predicted to remain during the forecast timeframe. However, the online store segment is also expected to grow significantly during the forecast period due to increasing awareness of the e-commerce sector and digital adoption in developing countries.

Floss Picks Market-by Geography:

• North America
• Europe
• Asia Pacific
• South America
• The Middle East and Africa

COVID 19 impact on the Floss Picks Market:

The COVID 19 pandemic has had both positive and negative impacts on many industries. Due to the strict government restrictions and regulations regarding lockdown, the manufacturing and supply chain had collapsed. The supermarkets and hypermarkets were restricted to remain closed. Still, the pandemic affects the Floss picks market as it is available in pharmacy stores, and there were no restrictions for the pharmacy stores. As during COVID 19 outbreak, there had been a lot more emphasis on oral health and keeping the hygiene of the teeth. The necessity of dental health has been emphasized through numerous studies and research by various organizations. The German Society of Dentistry and Oral Medicine has emphasized the significance of dental health and the dentistry's systemic relevance, specifically during the COVID 19 outbreak. This is likely to have a favorable effect on the market's growth.

Major Key Players in the Market:

• Procter & Gamble
• Church & Dwight, Inc.
• Johnson & Johnson
• Peri-dent Limited
• Ranir
• High Ridge Brands Co
• Eco-dent
• Prestige Consumer Healthcare Inc
• The Humble Co
• Dr. Wild & Co. AG

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