NFTs or Non-fungible tokens have recently gained a lot of attention from investors and creators. These are cryptocurrencies attached to a blockchain artwork. You must also purchase a token to purchase artwork. The unmistakability of these tokens is what makes them unique, such as Monet or Van Gogh. The benefits of NFTs are enshrined in their code, which guarantees transparency and immutability of assets. A new asset class like this, which will become mainstream, could be a substitute for the game not only for individual creators, but also for the entire creative economy.

The rise of blockchain and cryptocurrency technology is pushing the NFT market to the forefront. Thanks to sufficient media attention and the strength of celebrities, we are now in the process of launching a new strong brand. This can be seen in the fact that auction houses such as Christie's have decided to market their own NFT brands, while luxury fashion brands such as Louis Vuitton, D&G, Gucci, Cartier, Bulgari, Hublot and Prada are also following. As more NFT platforms enter the market, developers are exploring opportunities like never before.

The concept of "economics of creators" is completely new in the modern economic week. It refers to the new financial system, which often consists of independent creators (artists and influencers) who no longer rely on traditional methods of financing, i.e. large corporations, media houses and agencies, because they create finance by contacting their audiences directly. The pandemic has stimulated this kind of creator economy and brought many new creators.

Benchmark Report 2021, sponsored by Creator Earnings, has contributed nearly 50 million people to the creative economy, bringing the total size of the creative economy market to close to $ 104.2 billion, a number that could reach $ 1 trillion by 2023. Revenues (77%) come from market reviews, and other sources such as advertising revenue and affiliate links also contribute to them. During all this time, it should be noted that the creator's income is very much related to the size of his audience. In other words, audience development is still key.

The rise of the creative economy encourages creators from all walks of life and from around the world to skip the traditional talent recognition system. This dynamic shift puts control in the hands of creators by allowing them to create content of their choice and manage their own accounts. The two most critical factors of this shift are technology and social media, which continue to pave the way for this sector.

The real benefits of the NFT rarely come to the fore due to the brilliance and charm of celebrity engagement and skyrocketing offerings. These benefits include:

·       Man's innate tendency to regard objects held as valuable has contributed to the high art that has remained relevant for many centuries. The same tendency helps the NFT to evaluate content ownership. The value of the NFT will increase over time as ownership is proven, an aspect that is rarely recognized on social platforms.

·       NFTs can also withstand problems such as counterfeiting or falsification. Basic blockchain technology acts as a form of underwriting for creators, protecting content ownership and allowing them to focus on their creativity.

·       Blockchain technology can also help track ownership, helping creators see how their artwork is being used.

·       The NFT space provides better profits because it reduces middlemen and helps creators become better for each creature.

Such a commitment to the transparency and authenticity of ownership, combined with the openness and flexibility of the monetization of art, is unlike anything creators have experienced in the past, especially because it can be used in digital and physical applications. NFT platforms play an important role in bridging the gap between blockchain technology and the wider creative economy. These platforms also help democratize art ownership by legally "owning" the art of their choice. With such profound profits, the NFT is transforming the creators' economy as we write.