Aaryan Rana (3)
I am an experienced digital marketing analyst with a passion for data-driven insights, optimizing campaigns, and driving business growth with 3years exp.
AT A GLANCE
·       In the biotechnology and life sciences
industry, the product’s end quality depends on the product lifecycle management
process. It is essential to optimize and streamline these processes while
making automation an irreplaceable component.
·       Apart from the need to expedite adaption of
modern-day technology across the board, the biotech industry also evaluates
tools that ranks high on ROI.
·       The ongoing Covid-19 pandemic has put the
biotech industry at the front and center in terms of the need for faster tests
and development of a vaccine and/ or therapeutics. This unprecedented set of
events has brought forward even more pressing challenges in biotechnology
manufacturing.
The biotech industry is
synonymous with cutting-edge research for drugs, better health products, and
more. This means the industry needs to evaluate itself for its technological
quotient continually. The evaluation will also enable biotech and life sciences
companies to know their exact challenges and pain areas. If we look at recent
times (past decade), one of the prominent areas that require companies and
researchers’ attention is biotechnology manufacturing. While the industry
itself is projected to thrive, it is not devoid of some pressing issues that
need to be addressed with robust IT reframing.
The global biotechnology industry growth is
estimated to reach $727.1 billion by 2025, and at a CAGR of 7.4%.–
GRAND VIEW RESEARCH
These numbers are both
exciting and intimidating. Now is the time for the biotechnology sector to
invest in fortifying their IT infrastructure to overcome their
challenges and stand tall in the coming era of growth in demand.
Let us dive deep into
the biotech sector’s five major problems in biotechnology and discuss
technologies, tools, and systems to enable manufacturers to overcome these
issues.
1.Challenges Pertaining to
Funding/ Investments:Yes, the challenges
faced by the biotechnology industry begin even before scientists step inside
the lab! Venture capitalists are highly cautious in investing in biotech firms.
Part of the reason is that the biotech/ life sciences/ pharmaceutical
industries are slow-moving industries tied with many regulations. There is a
fine line between drug/process acceptance and rejection. Another challenge in
this area is the lack of a proper channel that can facilitate precise tracking
of funds and generate insightful reports to make investors aware of the money
spent. Lack of analytical insights also means that the current or potential
investors do not get future predictions, which are readily available in other
industries such as software and automobile.
How can Technology Answer These Challenges?Biotechnology companies should look into comprehensive Enterprise Resource Planning
(ERP) systems that will enable
them to track expenses and tie them back to their funding. An advanced ERP
system equipped with advanced analytics features can help leverage data to
generate insightful predictions and statistics.
2.Lack of Skillset:Across the board, there is a drying of talent
pool for biotech experts who are adept in core subjects and technological
applications. This creates a hindrance in quality production. Companies often
struggle to keep their employees up-to-date with the latest happenings in the
biotech industry. Personnel on the ground are not always aware of the industry
trends as they are busy moving the day-to-day processes forward. Also,
arranging skill upgrade training is a costly and time-consuming affair.
However, the skill gap is a significant issue. Experts stress the perils of
obsolete skillset and the importance of recruiting and retaining a
highly-skilled workforce in biotech companies.
What Technological Solutions help Overcome Skill Gap?First off, it is crucial to choose agile, easy
to use, simple to onboard applications to run everyday operations without
losing the ability to capture the power of data. You don’t want to compromise
the system in the effort of keeping it simple. Secondly, there are various
learning and development platforms available that include individual training
tools for employees. The ideal ones are embedded into the ERP system that
behaves as a task recording guide. These automated platforms enable ease of
access and ensure training completion without the need for individualized
supervision.
3.Disconnect with Customer
Expectation and Lack of Market Reading:Like any other industry, the biotech industry also faces
challenges if there is a disconnect with its customers. Many companies also
rely on conventional methods to read the market and gauge demands. Often there
is a disconnect in the market demands vs. the in-house standards. However, this
type of disconnect leads to poor customer satisfaction and misplaced product
placements.
What Role Does Software Play in Establishing Better Customer
Relations?A newer, more advanced
AI-based customer relationship management (CRM) system tied
to an operations system or ERP system can enable biotech firms to enhance their
customer outreach and expedite response time. Moreover, CRM is also used to
make better market predictions through thorough data analysis and trend
studies.
4.Non-streamlined Supply Chains:A companies’ output is only as strong as its
input – primarily people, process and software. This is also true in the case
of maintaining a robust supply chain network. The Covid-19 pandemic saw
disrupted supply chains because of grounded airlines and travel restrictions
across various countries globally. There was also a major shift in demand of
raw material, resulting in chain reaction of changes across supply chains. Such
events need an agile, streamlined and optimized supply chain wherein different
departments work in tandem and information is cascaded in real-time.
FIGURE 1:Leveraging the
power of Data Science in Biotech
How can Biotech Companies Make Use of the Latest Technologies to
streamline supply chain?The
answer is an agile cloud-based ERP platform that includes the following feature
set –
·   proactive planning and tracking workforce
hours to a project.
·   providing supply-demand signals while
procuring raw material and shipping samples.
·   process automation and approval workflows.
·   embedded training portals.
·   increased process visibility and data
management.
·   real-time collaboration across various suppliers.
A robust application
helps in better inventory management, communication and an overall optimized
supply chain that can respond well to changes. The primary emphasis should be
on moving towards newer systems and gradually letting go of legacy software.
This will help the biotech industry leverage the full benefit of Industry 4.0
and make the most of its potential.
Key
Takeaways:
·       Biotech companies need to rethink operations
as a technology-powered ecosystem to expedite their process and ensure products
are ready for quicker commercialization.
·       Modern-day AI-based ERP, SCM and CRM systems
are crucial in enabling the biotech sector to become agile and more responsive.
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