To design any website, the important factor that every web designer must look back on is the website should be user friendly. The important characteristics to be considered:

1.      Mobile accessibility:

Today, mobile phones are used more for browsing the internet and other search engines by everyone that has become a necessity because of its major benefit that is everyone can carry the mobile devices wherever they go.

Design your website which can be accessed on any mobile device and then test using Google mobile site tester to rectify whether your website is working properly or not and, if not, check the error in the code and rebuild the design.

2.      Easily accessible:

Design the website which can be easily accessed by everyone, including disabled, elderly people, without any troubles. Follow the 508 websites accessibility guidelines that provide simple web design techniques like screen readers, making your website easily accessible for everyone.

3.      Well-organised:

The important part in website designing is the content that you are going to present on your website, which is vital for more usability by the audience. It is the responsibility of website designers to present the data or content in your website in an organized manner.

Organise the data or content in sections and categories carefully so that it is easy for the users to find the result of whatever they are searching for, thus saving their time. So, plan to create and design your website from the perspective of the end users’ style of thinking.

Format your website content with correct headings, subheadings, bullet score list, paragraphs which helps the users to understand the concepts included easily.

4.      Compatibility:

Websites are mainly designed for the purpose of marketing the branding by organizations or reputable companies and to reach the end users in a more effective way.

So, website designers must consider the compatibility of the browsers to avoid inconsistencies and become more efficient across all the major browsers such as Internet Explorer, Chrome, Firefox, Safari and others.

5.      Navigation:

The most important aspects for user-friendly website designing are effective navigation which can be achieved through simple HTML or JavaScript menus that appear consistently on all the browsers and platforms where your website can be accessed. The navigation must be clutter free, then only it will be very effective while accessing the website by the end users, so try to reduce the number of menu items like, for example, simply put a drop-down menu or sub navigation that includes the subsections if you have large content designing for your website.

·         Customize 404 pages.

·         Correct internal linking in your website.

·         Informative header and footer.

·         Maximum ways possible to explore the content

·         Good search feature

6.      Handling errors:

Correct and handle the errors at a code level, ensuring the website you have designed is robust and free from bugs. Check the onscreen messages displayed and correct the error message that improves the user experience and overall accessibility.

7.      Interactive elements:

The most important element for any business website that allows the users to interact with the website forms that generate leads for your business is the website form. The forms integrated in your website increase the efficiency and productivity of your area business as it is very easy to use and access by any end user.

8.      Loading times:

The more website visitors than the more is the website efficiency increasing the productivity of any business, which can be achieved by fast website loading within four to six seconds for good usability by the end users. It also increases your search engine ranking, thereby increasing more visitors for your website.

9.      Troubleshooting:

Website designing must include markup validation tools that follow the best practices and standards so that your website is more robust and effective. It also helps the website to load faster across any browser and devices thereby troubleshooting the problems whenever required immediately.

10.  Design attractively:

Design your website background and the content with good contrast colors that is legible and easy to read for the end users.

Conclusion:

Design a website for any business area that helps in delivering seamless experience for the end users and increases the productivity of the business. A professionally designed website must follow the above-mentioned characteristics to make your website success.