Businesses are booming all over the
world. Many sectors like automobiles, smartphones, the Internet of Things,
etc., are undergoing a change that has led to the birth of many companies. But
it has been seen that these startup companies cannot flourish for a long time
due to a lack of market exposure and fundamental training and coaching.
Business Coaching has become the most urgent need of the hour to sustain these
startups. If the chief executive officer of the company or business is coached
in the right way, then both the company and the GDP will flourish. But some
points are needed to be kept in mind not to expect from business coaching, and
they are as follows: -
1- Don't expect a 'yes man' from
business coaching
When something new is taught to the chief
executive officers, they take it to their ego, and they are reluctant to learn
these new tactics, which are crucial for the development of the business. As
the CEOs are in the topmost positions in the company, they have always given
orders and become addicted to them. So they expect the same from the business
coaches as well. But one should not expect it from a good CEO advisor.
2- Don't expect easy tasks from
coaches
Many CEOs don't want to take on
challenges, and they are just looking for comfort everywhere. But what they
don't know is that all the development occurs outside the comfort zone. They
should not expect easy tasks from the business coaches because, in the end,
these easy tasks will not help them anywhere. Always seek the help of a good CEO advisory
group and follow all their guidelines. Do something
challenging because the competition is cutting edge in the market.
3- Don't expect an out of box
strategy
What business coaches teach is the very
fundamentals of the business. They don't teach rocket science or stuff like
that. It is believed that every business coach has some secret ingredient,
which they will give to the CEO, and their business will follow a V curve
recovery. But this seems to be the biggest myth in the market. There is no secret
potion. You have to work hard with utmost dedication and perseverance to stand
out from other competitors. The CEO advisory group can help a lot, but
don't expect anything out of the box.
4- Don't expect that your Coach will
do things for you
Some CEOs believe that all they have to
do is attend lectures by business coaches and do nothing else, and their
business will boom suddenly overnight. But this is their biggest mistake. They
should not expect from the coaches that they will give them all the market data
in the pre-cooked form. The CEOs should provide time to understand the learning
pattern of the market parameters. They should take data collection and
manipulate the data to get useful results and so on by themselves. CEO training
programs only give guidance, but you have to put in the
efforts yourself.
5- Don't expect a costly investment
Business coaching is one of the least
inexpensive compared to personalized coaches. So one should not expect from the
coach that he will give him training for a big investment because they take
less fee and in return, they give you special training and guidance which they
have after years of experience. For a costly investment, take the help of
private coaches. CEO organizations know these facts, so they
keep a list of private coaches as well.
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