Studio 360

Celebrity endorsements are a marketing approach by brands that promote a product or service through many celebrities. Brands casting stars in their endorsements have a distinct impact on the patrons owing to several factors. Every celebrity brings the other audience type as its fan base and reaches them; brands push for celebrity endorsements.Conception and today’s endorsements-In India, this kind of marketing strategy commenced with LUX, where the brand showcased Bollywood actresses in their endorsements to influence a larger audience. LUX placed itself as the ‘beauty soap of the stars’, and it has been so powerful that the brand maintains to

“Creative without strategy is called ‘art.’ Creative with strategy is called advertising.” – Jef I. Richards.Advertising companies are hired to develop and execute advertising, usually within the framework of a more complex integrated marketing campaign. Creative design companies can work on unique projects (events, presentations, video production), bring value to businesses by offering technical expertise and – of course – loads of imagination.A creative design agency provides services that anyhow adds value to your business. Here are a few of the advantages to have a creative agency:Expertise in delivering innovative knowledgeAccess to bags of creativityProviding truly creative ideasYear’s of creative experienceAccess to niche skillsAccess