Anvi Apte

Mobile ethnography qualitative research and mobile diaries are two highly effective market research methods that organizations utilize for customer insights. Many people use the  terms interchangeably, which might lead them to not be able to utilize the research methods effectively. Both digital research methods allow companies to accurately capture consumers’ behavior, emotions, and preferences in their own words through their mobile devices. For the uninitiated, we’ll explain the difference between mobile diaries and mobile ethnography qualitative research methodologies here.Understanding Mobile EthnographiesIn the Mobile Ethnography qualitative research method, participants usually download an app and answer a series of questions over a typical period

Cart abandonment is a significant challenge for e-commerce businesses, where customers add items to their online shopping carts but leave the website without completing the purchase. Did you know, you can reduce instances of cart abandonment through customer behavior analysis? Yes, you read that right. Today we'll explore how consumer behavior research can help businesses uncover the reasons behind cart abandonment and discuss three effective strategies to combat it by simplifying the checkout process, all thanks to consumer market research.How Consumer Behavior Research Helps Uncover Cart Abandonment ReasonsUnderstanding the underlying reasons behind cart abandonment is crucial for developing effective strategies