Celebrity endorsements are a marketing approach by brands that promote a product or service through many celebrities. Brands casting stars in their endorsements have a distinct impact on the patrons owing to several factors. Every celebrity brings the other audience type as its fan base and reaches them; brands push for celebrity endorsements.Conception and today’s endorsements-In India, this kind of marketing strategy commenced with LUX, where the brand showcased Bollywood actresses in their endorsements to influence a larger audience. LUX placed itself as the ‘beauty soap of the stars’, and it has been so powerful that the brand maintains to
Read more · 3 min read“Creative without strategy is called ‘art.’ Creative with strategy is called advertising.†– Jef I. Richards.Advertising companies are hired to develop and execute advertising, usually within the framework of a more complex integrated marketing campaign. Creative design companies can work on unique projects (events, presentations, video production), bring value to businesses by offering technical expertise and – of course – loads of imagination.A creative design agency provides services that anyhow adds value to your business. Here are a few of the advantages to have a creative agency:Expertise in delivering innovative knowledgeAccess to bags of creativityProviding truly creative ideasYear’s of creative experienceAccess to niche skillsAccess
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