The current era is dominated by social media networks where customers are aware of everything they need to buy. The epoch is dominated by another phenomenon as well i-e tight budgets. In this consideration, customers think and investigate a lot before spending money and their purchase decision profoundly depend on the experience and satisfaction that they gain from a brand. The common concerns of customers do not impact the industrial giants who sell luxury products to elite class because customers will buy their products, regardless of their experience with other parts of business. In nutshell, the product quality will count enough to positively bend their purchase intention. Contrarily, the
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