In the grocery industry some customers prefer the marketplace platforms and shop through the delivery and shopping apps, and at times prefer to shop directly with the retailer. Due to the Covid-19 pandemic industries like grocery retail and food and beverages noticed growth in demand and have increased the shift towards online shopping practices that are likely to have long-term effects. The demand and popularity of the Instacart marketplace also escalated as it offers more than 300 retailers and trusted local grocers that customers love. Instacart is an online platform where you can shop from your favorite national and regional
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