AI is booming and is now more accessible, allowing brands to benefit from the insights and automation features it provides. If you still aren’t able to leverage upon the innovative AI-powered solutions in your marketing, you are losing on the competitive front. Customer experience is just one facet of AI, there are several tools that were once utilized at the enterprise level but are now affordable to be used by small and medium-sized companies. AI has been helping brands in enhancing every single step of the customer journey thereby enabling them in targeting the right strategy to the right person
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