At the heart of it, slow fashion is an approach of manufacturing clothing that takes into consideration and respects humans, the environment and animals. The concept of slow fashion stands in opposition to fast fashion which is built on cheap and poorly made garments that leave a huge social and environmental impact.

Slow fashion brands in India promote a conscious and nuanced manner of shopping that prioritises the planet. It asks you to promote natural fabrics, invest in quality pieces, and at times shop secondhand. 

You may ask here, why do we even need slow fashion in the first place?

Indian slow fashion brands like Karuna Khaitan make use of locally sourced, biodegradable fabrics. These fabrics cause no harmful effects on the environment and return to the ecosystem only once you dispose of them after you are done wearing them. This way, our fashion waste does not end up in growing landfills and we end up creating less wastage. Buying clothes manufactured by slow-fashion companies makes you an environmentally-conscious consumer and reduces your carbon footprint.

While the idea of buying a diverse range of clothes at cheap prices is exceptionally tempting, you must consider the adverse environmental and social impact of this idea. Contrary to Indian slow fashion brands, fast fashion brands indulge in the mass production of clothes. This mass production further leads to carbon emissions, dried up water sources and pollution in rivers and streams. 

To change the scenario here and be more kind towards our planet, we need slow fashion brands in India. 

How does a slow fashion company work? 

Just like any other business, slow fashion brands in India work on the principles of demand-supply but with a slight distinction. They first create a design and manufacture a small batch to observe the market reaction to that particular design. If it sells, they make more of it and if it doesn’t the waste still remains minimal as these garments can be recycled. This process allows Indian slow fashion brands to meet the exact requirements of the clients in terms of design, fit, and fabric. Consumers also get benefitted from this process as they get to enjoy finer clothes, unique designs, and eco-friendly fabrics. 

A slow fashion company in India produces clothes that last longer. You can wear these clothes for as long as your heart desires and after that, you can recycle them or resell them. This way buying from Indian slow fashion brands is a win-win situation for both you and the environment.